Coca-Cola Enterprises Announces Major Corporate Responsibility & Sustainability Initiatives

Coca-Cola’s new sustainability report includes:
Reducing calories per litre across CCE’s entire portfolio by 10% by 2020;
Halving the carbon footprint of its business by 2020;
Ensuring that 40% of the PET it uses is recycled PET and/or PET from renewable materials by 2020;
Supporting the skills development and learning needs of 250,000 young people every year.
The bold calorie reduction target puts CCE in a leadership position in the soft drinks industry when concerns about calorie intake and obesity are growing. CCE has also committed to encouraging people to be physically active, targeting 3m people across its territories by 2020.

John F. Brock, Chairman and CEO, Coca-Cola Enterprises, said: “Ten years into our sustainability journey, we are proud of our achievements but we know that there is still much more to do. Our new commitments embrace both environmental and social issues – with a stronger focus than ever before on promoting the well-being of our consumers. If we want to build a long-term sustainable business, there’s no room for complacency and these ambitious targets reflect our desire to take a lead in our industry when it comes to sustainability.”

The report also highlights key progress milestones, including:
A 29% carbon footprint reduction in absolute terms since 2007;
A new high level of recycled PET usage, with rPET contributing a third of all PET volume;
A 5.4% reduction in calories per litre across our entire portfolio since 2010;
A 17% reduction in the amount of water used since 2007, with an average of 1.36 litres of water used to make 1 litre of product;
130,000 young people each year reached by our local partnerships and education centres.

via Coca-Cola Enterprises : 2014/2015 Corporate Responsibility & Sustainability report.