The best way for them to get an image makeover is to change their tactics and become more transparent. They will never earn a reputation for integrity by focusing on changing the vocabulary (one participant recommended using “anonymous free speech money” rather than “dark money”) instead of their actions and positions.
The Koch brothers-backed group that helped launch the push for voter ID laws and “stand your ground” statutes has a new project: defending the anonymous “dark money” in politics.
The American Legislative Exchange Council, composed of conservative state lawmakers and corporations, devoted part of its annual conference last week to turning around negative perceptions about anonymous contributions. In an audio tape obtained by POLITICO, panelists at the San Diego event lament a movement gaining traction in state and local governments to require more disclosure of donations to politically active nonprofits, which are expected to spend hundreds of millions in the 2016 election.