Stop Letting Quarterly Numbers Dictate Your Strategy

Former Jive Software CEO David Hersh says that there is too much focus on quarterly revenue numbers. He has some good suggestions — keep R&D involved in strategy, make sure the board understands that revenues are the result of strategy not the other way around — but omits the key factor of communicating effectively with investors.

There’s nothing wrong with having a quarterly target; cash is the oxygen of a growth business, and it needs to be managed very carefully. But company leaders, especially those who are still learning to navigate their market, must have a deep, unwavering focus on how they will win over the long run. Doing anything else is like driving across the country while looking only five feet in front of your car.

Source: Stop Letting Quarterly Numbers Dictate Your Strategy

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