Following engagement with As You Sow and a strong shareholder vote earlier this year, food and beverage giant Mondelez International committed Tuesday to making all of its packaging recyclable by 2025. Shareholder advocacy group As You Sow has been engaging the company for several years to make its packaging recyclable, especially its multi-laminate pouches like those used for Tang, Oreo, and Chips Ahoy. These materials cannot be recycled and often end up discarded, polluting waterways.
“We welcome this action by Mondelez International following shareholder engagement on recyclable packaging and related plastic pollution issues,” said Conrad MacKerron, senior vice president of As You Sow. “We hope the company can actually achieve this earlier than 2025 as every month seems to bring new findings about the severity of plastic pollution.”
In fact, in a report released Tuesday, Mondelez packaging was the fifth most frequently found brand waste collected as part of more than 200 audits done in 42 countries by environmental groups working on plastic pollution.
Mondelez is the fifth largest consumer goods company to make a significant commitment to recycling packaging following engagement with As You Sow. In 2014, Procter & Gamble agreed to make 90 percent of its packaging recyclable, and Colgate-Palmolive pledged to make packaging recyclable in three of four operating divisions, both by 2020. In 2017, Unilever agreed to a similar commitment by 2025. In August 2018, KraftHeinz agreed to make all packaging recyclable, compostable, or reusable by 2025. At its annual meeting in May, 31 percent of Mondelez shareholders representing $12.4 billion in market value voted for an As You Sow shareholder proposal asking the company to set a timeline for making packaging recyclable.