Morgan Stanley: The Business Case for Sustainable Investing

While the adoption of sustainable investing strategies are growing, there remains concern among many investors that incorporating environmental social and governance (ESG) criteria into your portfolio means accepting a lower rate of return.To move past that notion, it’s important to understand that the definition of sustainable investing has nothing to do with philanthropy, nor is it an approach based solely on social or political beliefs. Rather, sustainable investing is the mobilization of capital to businesses that engage in behaviors and practices that achieve ongoing social and/or environmental benefits. It is a smart business strategy that delivers tangible results.

Source: The Business Case for Sustainable Investing

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