1820 Sugar Jar is an Early Example of the Value of ESG

We were delighted to find this early example of the value of ESG at the British Museum when we were in London for the Public Funds Forum. The British abolitionist movement, the first populist initiative to result in major policy changes and the model for every protest movement to come after, had made consumers unwilling to buy West Indies sugar produced by enslaved persons. And so the East Indies company, based in India, had a significant competitive advantage which it made clear in very large letters on its product labeling. As a result, their sales increased tenfold while the West Indies sugar fell by more than one-third.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s