1820 Sugar Jar is an Early Example of the Value of ESG

We were delighted to find this early example of the value of ESG at the British Museum when we were in London for the Public Funds Forum. The British abolitionist movement, the first populist initiative to result in major policy changes and the model for every protest movement to come after, had made consumers unwilling to buy West Indies sugar produced by enslaved persons. And so the East Indies company, based in India, had a significant competitive advantage which it made clear in very large letters on its product labeling. As a result, their sales increased tenfold while the West Indies sugar fell by more than one-third.

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