It was an ambitious goal when it was set in 2010: triple the percentage of female board directors on corporate boards by 2020. But as this new year dawned, more than three out of every ten directors—30.6%, to be exact—at the 250 largest publicly traded firms in the UK are women. The goal now? Keep up the effort without a highly publicized campaign.

The 30% Club, the UK activist organization that set the target a decade ago, announced shortly before the beginning of the new year that the goal had been achieved. It’s significantly higher than the representation in the United States, where fewer than one-quarter of directors at S&P 100 firms are women.

via Women on Boards: Hitting an Ambitious Goal | Korn Ferry