We’ve Said it Before — Arena Naming is a Sell Signal: Staples Center Renamed Crypto.com Arena in Los Angeles

We predict this deal will not last 20 years. Unlikely that the company will, either.

[On] December 25, the Staples Center becomes Crypto.com Arena in a new 20-year naming deal. The Los Angeles Times reported that event-promotion company AEG made a deal with the Singapore-based cryptocurrency website, with the new name reportedly costing over $700 million.

Staples Center Renamed Crypto.com Arena in Los Angeles

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