The American Legislative Exchange Council has been pushing a bill on state legislatures to combat ESG investors, and some 17 states have either considered or enacted a version of it. Anti-ESG groups are also pushing more shareholder initiatives this year.But here’s the thing: I still can’t find a big company that is backing off its ESG plans. Earlier this week, I moderated a virtual call among members of the Fortune Impact Initiative, which included around 50 top executives at large companies who are responsible for ESG. Not one of them reported changing their ESG-related plans. So what are they doing? Getting better at defining and explaining their policies, both inside and outside the company. And where necessary, they are changing the language they use to defend them.

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